RIDGECREST
REGIONAL HOSPTIAL
MARKETING MANAGER
10/2023 - CURRENT
As the Marketing Manager at Ridgecrest Regional Hospital, I focus on driving impactful marketing strategies that enhance patient engagement, streamline communication, and strengthen the hospital's brand as a community health leader.
Brand strategy
Strategy is the cornerstone of every project. Achieving business goals intentionally requires starting with a clear strategy. It means understanding objectives, target audiences, customer profiles, the competitive landscape, and defining where the brand stands today and where it aims to go tomorrow.
Videography & Design
Videography and Design bring your brand to life through compelling visuals and thoughtful storytelling. From dynamic video production to impactful design, each project is crafted to connect with your audience, communicate your message clearly, and drive engagement that leads to growth.
Web Design
Every marketing campaign needs a destination—a place where your brand’s message, design, and functionality come together to create an engaging experience. Our web design focuses on aligning aesthetics with usability, transforming visitors into loyal customers and driving measurable results.
Advertising
How's organic traffic going? If you're looking to accelerate results, Meta ads can be the perfect boost. With precise targeting and engaging content, our Meta ad strategies reach the right audiences, driving awareness, leads, and conversions to meet your goals faster.
Achievements
- Accelerated Provider Marketing: Streamlined the marketing process for new providers, increasing patient flow and profitability early in their onboarding, building a sustainable model for growth.
- Enhanced Digital Experience: Managed and improved the Ridgecrest Regional Hospital website, ensuring it remains an accessible, reliable resource for patients and the community.
- Online Scheduling System: Implemented a digital scheduling system, freeing up time for front desk staff while increasing patient satisfaction by simplifying appointment booking.
- Secured OB Service Funding: Designed impactful presentations that assisted in winning Ridgecrest Regional a multi-million dollar fund, enabling the hospital to reopen its OB service and support local families.
- Continuing Medical Education (CME): Delivered a Continuing Medical Education (CME) session on the applications of AI in healthcare, empowering providers with insights into cutting-edge technology for improved patient care and decision-making.
Creative Contributions
- Professional Videography: Elevated social media strategy with high-quality videography, boosting engagement and strengthening community ties.
- Visual Design & Social Media Ads: Leveraged Adobe Suite to create compelling visual assets across campaigns and managed Meta ads to enhance reach and awareness.
- Rebranding for Recruitment: Collaborated on a rebranding initiative to address the rural and often overlooked appeal of Ridgecrest, emphasizing the hospital’s location as “near the outdoors.” This approach successfully attracted talent who valued the unique lifestyle and resulted in higher retention.
- Designed Interior Wayfinding: Designed, manufactured, and installed a comprehensive interior wayfinding system, improving navigation and accessibility for patients and visitors throughout the facility.
Cross-functional Collaboration
- Multi-Departmental Marketing: Partnered with various hospital departments to design targeted marketing campaigns, aligning closely with the specific needs of each service line.
Challenges
- Navigating HIPAA Compliance: In the healthcare sector, HIPAA restrictions limit direct data collection from online marketing. To measure campaign effectiveness, we implemented systems for department check-ins and human interaction, allowing us to capture essential insights.
Mentorship & Growth
Under the guidance of Ziad Jureidini, Director of Strategy, my professional approach underwent a significant evolution. Ziad sharpened my analytical skills and attention to detail and helped me separate personal interests from what’s best for the business. Most importantly, he taught me the value of being human and genuine, even in the most professional settings. Before this role, I viewed digital marketing as purely digital. Now, I understand the profound impact of human connection and empathy, both in internal processes and in our audience’s experience of our marketing efforts.
